Alissa Wald, O.D. is our executive advisory member. She is a successful practice owner, purchasing her first office over 30years ago, and along with her husband, Scott Daniels, founded Practice Concepts. She graduated from the University of Houston School of Optometry and headed west to California.  She provides management support to Practice Concepts and assists buyers in transition questions and other insurance or medical related areas. Her expertise in medical billing, coding, practice management and systems has provided a unique value for clients.

Having been out of school for about one year working as an optometrist, she realized she wanted to be an owner. Her decision was based on the desire to take vacations when she wanted, and to practice medicine based on her own high standards.  With no experience and no family background in business ownership she purchased a small practice from a retiring optometrist.  She borrowed the money from her parents.  The office needed a lot of work, and as it grew she purchased new equipment and expanded.  Today she has grown her offices as strong medical and boutique practices including several exclusive eyewear lines.  She's a member of the American Optometric Association and California Optometric Association, as well as the National Association of Women Business Owners.  She balances practice ownership with her two children and husband Scott Daniels.  "My philosophy with patients has always been excellent customer services and the best patient care. I treat people the way I want to be treated.  I feel very blessed that I can practice the way I want, challenge myself and have a great quality of life to enjoy with my family and children."